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Shaping Your Narrative – Online Reputation Management

Title: Shaping Your Narrative – Online Reputation Management Speaker: Allison Shields, Gyi Tsakalakis Date: Thursday, April 16 Time: 4:00 – 5:00 Track: Marketing Topic Level: Intermediate   Description When consumers need a hotel or a restaurant, they turn to online rating services to find the best. When prospective legal clients need a lawyer, more and […]

LinkedIn’s Next Level – Getting More Return on Your Networking

Title: LinkedIn’s Next Level – Getting More Return on Your Networking Speaker: Dennis Kennedy, Allison Shields Date: Thursday, April 16 Time: 2:00 – 3:00 Track: Marketing Topic Level: Advanced   Description You’ve already mastered the basics of LinkedIn: you’ve set up your LinkedIn account and filled in your Profile; you’re sending and accepting invitations and using […]

Be Social and Be Ethical – How Lawyers can Effectively Engage in Social Media

Title: Be Social and Be Ethical – How Lawyers can Effectively Engage in Social Media Speaker: Jennifer Ellis, David Elkanich Date: Thursday, April 16 Time: 10:30 – 11:30 Track: Marketing Topic Level: Beginner   Description Every day lawyers are successfully using social media profiles on Twitter, Facebook and LinkedIn to establish themselves as thought leaders and […]

Website Wizardry – The Right S-E-O for Y-O-U

Title: Website Wizardry – The Right S-E-O for Y-O-U Speaker: Haley Odom Ackerman, Jennifer Ellis Date: Thursday, April 16 Time: 8:30 – 9:30 Track: Marketing Topic Level: Beginner   Description Whether you like it or not, clients are using Google to find a lawyer. Is your website ready? This session will introduce you to the basics […]

Serving a Civil Subpoena on a Social Media Site to Obtain Content of a User’s Profile

Facebook, in a Help page article titled “May I obtain contents of a user’s account from Facebook using a civil subpoena?”<http://linkon.in/XWGVkB>, cites the Stored Communications Act as the reason that “Federal law prohibits Facebook from disclosing user content…in response to a civil subpoena,” stating unequivocally:  “Federal law prohibits Facebook from disclosing user content (such as […]

Seven Tips for Building up Your LinkedIn Network

Lawyers sometimes seem to forget that LinkedIn is a site for professional networking. In case you’d forgotten, “networking” is a process of meeting new people in a business or social context. Networking requires action on your part. Just as you would mingle at a cocktail party and hope to make new contacts, you need to mingle on LinkedIn. […]

How to Use Branding and a Client-Centered Website to Turn Website Visitors into Firm Clients

Many law firms have attractive websites with detailed descriptions about the firm, the education and awards of its attorneys, and firm practice area descriptions.  The firm and attorneys are positioned as being the best in the area.  Sometimes these websites even include detailed explanations about applicable law concerning the firm’s practice areas.  While the website design and […]