Whether you like it or not, clients are using Google to find a lawyer. Is your website ready? This session will introduce you to the basics of “search engine optimization” (SEO) so that you know how to design your website and make sense of the analytics it gathers about visitors. Our panelists will also discuss how to purchase online advertisements and the ethical considerations involved. You’ll walk out of this session will all the practical advice you need to improve your law firm’s website so that potential clients can find you when they need you.