Title: Be Social and Be Ethical – How Lawyers can Effectively Engage in Social Media
Speaker: Jennifer Ellis, David Elkanich
Date: Thursday, April 16
Time: 10:30 – 11:30
Track: Marketing
Topic Level: Beginner



Every day lawyers are successfully using social media profiles on Twitter, Facebook and LinkedIn to establish themselves as thought leaders and attract new clients. But beware – the informal nature of social media can quickly lead them to run afoul of ethics rules when it comes to advertising. This session will provide you with the advice you need to effectively and dutifully manage your social media profiles while still building an audience and generating new business. Social media can be fun and engaging but you just need to be aware of the potential ethical pitfalls.