Gyi Tsakalakis


Gyi Tsakalakis helps law firms grow profitably with digital marketing and can prove it. As a non-practicing lawyer, he is familiar with the unique considerations in effectively marketing a law practice. He regularly speaks and writes on legal marketing topics including Clio’s Cloud Conference, Avvo’s Lawyernomics, and countless state bar conferences. He has served as Co-Chair of the American Bar Association’s TECHSHOW. He’s a proud contributor to the Local Search Engine Ranking Factors Survey and has been recognized on various search media sites including Moz, SearchEngineLand, and Forbes. He is passionate about his family, coffee, and Michigan football.

My Sessions

Google Business Profiles Workshop: Optimizing Your Business Profile

Grand Ballroom B

No matter how your next clients hear about you, they’re likely to search for information about you or your law firm online. Let’s face it, that most likely means performing a search on Google. Fortunately, Google provides Google Business Profiles, a free tool for listing your business that can help you get noticed in those […]


How to Ethically and Effectively Use Generative A.I. in Client Communications and Beyond

Grand L

In an era of rapid technological advancement, generative A.I. is revolutionizing how businesses communicate. From crafting personalized messages to generating creative content, the potential seems limitless. However, with great power comes great responsibility. This session delves into the ethical considerations and practical strategies for harnessing generative A.I. in client communications and a broader range of […]

AI Client Experience Ethics