In a world crowded with blogs and social media, podcasting offers lawyers a unique space to build authority and connect with audiences on a personal level. In this session you’ll hear from lawyers that run their own podcasts and they reveal the exact steps they’ve used to create compelling legal content that resonates. You’ll discover how to pick topics and formats that attract the right audience, use affordable gear and software for professional audio quality, streamline recording and editing workflows to fit a lawyer’s schedule, promote episodes to amplify reach & engagement, and how to re-purpose audio content for articles, videos, and CLEs. Whether your goal is client acquisition, professional networking, or thought leadership, this session equips you with the tools and tactics to make podcasting a sustainable part of your practice.