Gabriela Cubeiro


Gabriela Cubeiro is Vice President of Marketing at AffiniPay, overseeing our Product Marketing and Partnerships Teams. In 2015, she co-founded CASEpeer, now the #1 rated case management software designed for personal injury law firms. She served as the CEO for several years, leading the business through an acquisition by MyCase in 2021. In 2022, CASEpeer was acquired by AffiniPay, together serving over 200,000 legal professionals across the United States and Canada.

My Sessions

Standing Out in the Crowd: Innovative Law Firm Branding Lessons from the Legal Tech Sector

Grand L

Learn how to strategically navigate law firm branding by incorporating successful strategies from legal tech marketing playbooks. Participants will explore how to differentiate their brand in a competitive landscape, drawing on key elements like brand identity, positioning, differentiation, and reputation management. With a blend of traditional branding principles and innovative legal tech insights, this session […]

LPM Marketing Technology Competence

Small Firms, Big Impact: Tech-Inspired Marketing Strategies for Modern Law Practices

Grand Ballroom EF

In this presentation, you’ll learn about actionable strategies drawn from the playbook of legal tech companies, tailored to the legal sector. The speakers will demystify essential aspects of digital marketing, including website optimization, impactful content creation, social media engagement, search engine marketing, and maintaining a stellar online reputation. This talk offers an innovative blend of […]

LPM Marketing Technology Competence