Nicole Black


Nicole Black is a Rochester, New York attorney, author, legal technology journalist, and the Legal Technology Evangelist at MyCase, legal practice management software. She is the nationally-recognized author of “Cloud Computing for Lawyers” (2012) and co-authors “Social Media for Lawyers: The Next Frontier” (2010), both published by the American Bar Association. She also was the co-author of “Criminal Law in New York,” a Thomson Reuters treatise. She writes regular columns for Above the Law, ABA Journal, and The Daily Record, has authored hundreds of articles for other publications, and regularly speaks at conferences regarding the intersection of law and emerging technologies. She is an ABA Legal Rebel, and is listed on the Fastcase 50 and ABA LTRC Women in Legal Tech. She can be contacted at niki.black@mycase.com.

My Sessions

Standing Out in the Crowd: Innovative Law Firm Branding Lessons from the Legal Tech Sector

Grand L

Learn how to strategically navigate law firm branding by incorporating successful strategies from legal tech marketing playbooks. Participants will explore how to differentiate their brand in a competitive landscape, drawing on key elements like brand identity, positioning, differentiation, and reputation management. With a blend of traditional branding principles and innovative legal tech insights, this session […]

LPM Marketing Technology Competence

Small Firms, Big Impact: Tech-Inspired Marketing Strategies for Modern Law Practices

Grand Ballroom EF

In this presentation, you’ll learn about actionable strategies drawn from the playbook of legal tech companies, tailored to the legal sector. The speakers will demystify essential aspects of digital marketing, including website optimization, impactful content creation, social media engagement, search engine marketing, and maintaining a stellar online reputation. This talk offers an innovative blend of […]

LPM Marketing Technology Competence