Event Promoters


ABA TECHSHOW 2017 Conference and EXPO, held March 15-18 in Chicago, is where lawyers, legal professionals, and technology come together. For 3.5 days attendees learn how to practically, and ethically, implement and integrate technology into their practices to enhance client service and gain efficiency. ABA TECHSHOW is presented by the American Bar Association’s Law Practice Division.

Sign up to be an ABA TECHSHOW 2017 Event Promoter!


If you’d like to be an ABA TECHSHOW 2017 Event Promoter please fill out this application. Your participation results not only in discounts for members, but is also great exposure for your Association.

What You Get

  • One free registration to attend the Conference
  • An additional free registration if five or more of your members register with your code.
  • A value-added benefit for your members: TECHSHOW at a reduced rate.
  • Up to $150 in savings off the standard registration. Your members pay only $700 if they register with your code before the early bird deadline (January 30, 2017), and $900 after.
  • Your logo on/in the
    • The ABA TECHSHOW Conference website
    • ABA TECHSHOW Conference App
    • Program Guide

 Here’s How It Works

  • ABA Law Practice will:
    • Provide a unique Event Promoter code* for you to share with your members
      • This code will allow your members to receive discounted registration rate
    • Provide registration options for your members.
    • Supply camera-ready advertising materials and copy through the Media Kit (coming soon) for your marketing person.
  • We ask that you:
    • Fill out this application and provide us with your Association’s logo by December 1, 2016
    • Fulfill any of three promotional efforts below and turn in your Marketing Report by February 10, 2017

How has the program changed since 2016?

  • The event promoter rate increased from $695 to $700 for early bird, and from $895 to $900 for regular prices.
  • The Government/Legal Aid pricing increased from $550 to $650 for the regular price, but the early bird price remains the same at $450.
  • Superpasses will no longer be advertised, but ARE STILL AVAILABLE for those groups that have previously used this method. Please contact Marisol Massini if you are interested in discounted registration for 10 registrants or more.
  • The deadline for the Event Promoter Program is now December 1, 2016, and ads will be promoter-specific if at all possible. The months to publish promoter articles has been moved to December, January, and February, and the number of tweets required has become simply to tweet “regularly.”

In order to qualify for the free conference pass your association will need to provide proof of any three of the following:

  1. Place ABA TECHSHOW 2017 on your Events Calendar
  2. Place a Web banner linked to ABA TECHSHOW (techshow.com) on your homepage
    • Web banners must have prominent location between December 1, 2016, through February 17, 2017
    • Web banners can be found on the Media Tools page (coming soon)
  3. Send two e-mails focused on ABA TECHSHOW to your members during December, January, or February
  4. Place two ads for ABA TECHSHOW in your major membership publication during December, January or February
  5. Place articles about the benefits of ABA TECHSHOW in publications, your newsletter, or on your Web site.
  6. Engage your members on social media by
    • Tweet regularly using #ABATECHSHOW to your followers on Twitter during December, January or February
    • Share ABA TECHSHOW content to your Facebook page encouraging registration with your Event Promoter code.
    • Content may include: the ABA TECHSHOW Conference App, schedule, blog, or anything else relevant.

 Promotion Tools & Tips

  • Include your unique Event Promoter code on all forms of promotion
  • Visit the Media Tools Page to review sample Conference copy (coming soon)
  • Fill out the Event Promoter Marketing Report Form
  • Event Promoter Badge

Important Deadlines

  • Fill out this application and email  your association’s logo by December 1, 2016
  • Complete the Event Promoter Marketing Report Form, and email  screenshots and copies of all your promotional efforts to Josh EatonReports are due February 10, 2017.
  • The ABA Law Practice Division has secured special room rates at the Hilton Chicago for $239.00/night. Be sure to register and book your hotel accommodations early to take advantage of the lower rates.  Hotel registration information will be provided in your Meeting Confirmation Email. Please note that you must be registered for the conference before you can book a room at the Hilton Chicago. Reservation must be made by 5:00 p.m. CST on February 20, 2017.

Please contact Josh Eaton  for more information about the program.


*Event Promoter codes must be used for advance registration only. Event Promoter codes will not be accepted during on-site registration.