Micah Buchdahl

HTMLawyers, Inc.

Micah U. Buchdahl is an attorney focused on assisting law firms with business development initiatives. He is a past Chair of the American Bar Association’s Standing Committee on Continuing Legal Education and a past chair of the ABA’s Law Practice Division. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing consultancy. Micah is a member of the Association of Professional Responsibility Lawyers (APRL). He was the 2023 Samuel S. Smith Award recipient, the highest honor bestowed by the ABA Law Practice Division, recognizing an individual who has demonstrated outstanding lifetime achievement in the field of law practice management. Micah’s career experiences shape his vision and ideas for law firm clients. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He served as associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as director of NBA Photos, a marketing division of the National Basketball Association. Micah’s niche ethics practice provide counsel as it pertains to law marketing, advertising and solicitation issues and compliance. Dozens of law firm general counsel and corporations nationwide rely on his guidance in navigating these often-muddy disciplinary waters. With HTMLawyers, founded in 2001, he has worked with law firms of all shapes and sizes on initiatives ranging from business development strategies and coaching to audits of marketing efforts, and hiring of marketing staff. Prior to law school, he worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude, 1985) and later for Law School (J.D., class president, 1991). He is admitted to the Pennsylvania Bar.

My Sessions

One Bar License, Will Travel – Are Changes in Multi-Jurisdictional Rules on the Way?

Grand J

Perhaps it was COVID, advances in legal technology, or the global perspective expanding, but discussions related to changing the Model Rule of Professional Conduct 5.5 (MJP) and related Unauthorized Practice of Law (UPL) issues have heated up over the last few years. This panel of ethics attorneys will look at the current state of 5.5, […]

A2J Ethics Futures

Ethics of Law Firm Advertising and Solicitation: Keeping Pace in Today’s Race for Clients

Grand K

Compliance with ethics rules as they relate to attorney marketing, advertising and solicitation has never been more complicated. At the same time, the race for clients has never been more competitive. No law firm, regardless of practice area, size or scope is immune to issues relating to the relevant Rules of Professional Conduct. This program […]

Ethics Marketing