Maddy Martin


Maddy Martin is the VP of Marketing at Smith.ai, which provides 24/7 communication & intake services for businesses, by phone, website chat, text, and Facebook Messenger. The vast majority of Smith.ai clients are solo and small-firm attorneys.

Over the last decade, Maddy has grown startups from New York to Silicon Valley, building her expertise and reputation in small-business communications, lead conversion, email marketing, event marketing, comarketing,
partnerships, and SEO (both technical and editorial content marketing).

Though fairly new to the legal field, Maddy is quickly making a name for herself in the world of law practice management, small-firm growth, and legal technology. She understands that law firms are businesses, and
the scrutiny and pressure attorneys face as they wrestle to best serve their clients’ needs while being responsive to new leads.

Over the course of the past three years, she has been invited to present over 40 CLE-accredited presentations ranging from webinars to in-person events, for bar associations and online education providers. Maddy’s sessions
are carefully tailored with real-world scenarios, tools, and action steps, so attendees of all skill levels and practice areas come away with valuable information that can be applied immediately.

My Sessions

Starting with the Best: Building the Right Intake Process

Grand B

In this workshop, attendees will get hands-on experience systemizing and perfecting their own intake process. Bring your questions and concerns about automating the intake process, selling a consultation, and following up with potential clients.


Advanced Customer Relationship Management

Grand CD North

Customer Relationship Management (CRM) is not email marketing. You’ve grown your business through solid marketing, and now it’s time to develop an advanced customer relationship management strategy that will attract more potential clients, generate referrals from current and past clients, while also keeping the clients you have and strengthening those relationships. In this session, you […]