Lucy Endel Bassli

InnoLaw Group, Pllc

Lucy Bassli is an attorney, author of The Simple Guide to Legal Innovation and CLM Simplified: Efficient Contracting for Law Departments, and founder of InnoLaw Group, PLLC, a modern solution provider that offers legal advice and consults on operationalizing the practice of law. Her team works with law departments on modernizing their legal service delivery and resourcing models, and trains lawyers in innovative practices. Lucy specializes in all things contracting: resource allocation, automation, process optimization and smart risk-taking. Through licensed US lawyers on the team, clients receive substantive advice on templates, playbooks, and empowerment guides.

Lucy is a highly sought-after legal industry expert, engaging in thought-leadership projects to drive change and evolution in the delivery of legal services. She is a former Assistant General Counsel of Legal Operations and Contracting at Microsoft. During her 13-year tenure, she redefined how legal work is done by creating one of the first managed service engagements with a law firm. Lucy focused on complex and global outsourcing contracts and gained firsthand experience in legal outsourcing to assist her with high-volume contract transactions. She launched an innovative “managed services” engagement with law firms and actively worked on continuously improving the value received.

Lucy is a strategy advisor for LawGeex, a cutting-edge AI legal tech start-up automating contract review services. She is a frequent speaker on topics of legal services innovation, legal technology and legal process outsourcing. She was honored as one of WorldCC’s 2021 Inspiring Women in Commerce and Contracting. In 2015, she was named to the National Law Journal list of Outstanding Women Lawyers.

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