Sterling Sky Inc
Joy is the owner of the Local Search Forum and Sterling Sky Inc. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
No matter how your next clients hear about you, they’re increasingly likely to look you up online. And most of those “look ups” will happen with Google. Fortunately, Google provides a free tool to manage your firm’s information- Google My Business. Let’s explore how to maximize Google My Business (GMB) for your law firm. From […]
Once you have a marketing plan, let’s put it into action. Limited budget? No problem. Let’s explore all the “free” things (read: only take your time) you can do to attract clients. From content marketing to SEO to lead nurturing, this will be holistic approach to inbound marketing.