Jordan Furlong is a forecaster and analyst of trends and developments in the global legal market, a strategic consultant to law firms and legal organizations, and a globally renowned author and speaker in the field of legal services evolution. He is widely considered to be North America’s leading “legal futurist.”

A lawyer by training and a legal journalist by experience, Jordan has been studying critical new developments and discerning emerging patterns in the legal services ecosystem for the last 25 years. Since the launch of his award-winning “Law21” blog in 2008, he has provided incisive commentary and practical guidance to the legal profession worldwide. His 2017 book, Law is a Buyer’s Market, presented a template for the the law firm of the future; his upcoming book, The Lawyers We Need, sets out a new lawyer formation system for the post-AI legal sector.

Jordan has delivered presentations to well over a dozen US state bars and Canadian law societies, as well as to scores of law firms, law schools, and legal organizations in the United States, Canada, Europe, and Australia. His audiences have included the AAA, AALL, ACC, ACLEA, ALPMA, CBA, CCCA, CJC, ICLR, ILTA, NABE, NALP, all well as several different divisions of the ABA, ALA, and LMA. His 2020 and 2022 reports on lawyer formation and continuing competence for the Law Societies of Alberta and British Columbia were instrumental in bringing about significant changes in both regulators’ lawyer competence systems.

In addition to delivering numerous presentations pro bono to law schools, legal startup conferences, and other public-interest groups over the years, Jordan has served as a volunteer for the ABA’s Center for Legal Innovation, the Law Without Walls program at the University of Miami Law School, and the access-to-justice advocacy group Responsive Law. Jordan was named a Fellow of the College of Law Practice Management in 2006 and is a frequent guest on legal podcasts across North America. He lives in Ottawa, Canada.