David McNeill is known for his disclaimer. “I am not an attorney.” Instead of a JD, he has a PhD in Neuroscience from Johns Hopkins University and an MBA from the University of Utah. He served as the assistant director of the nonprofit law firm Open Legal Services for three years and is now an independent researcher using data to measure and help solve problems in access to justice. David is an expert in legal industry market research, data analysis, and business strategy. When he is not crunching numbers in spreadsheets, he enjoys skiing, hiking, backpacking, and spending time with his family.
Routine tools provide information that firm leaders can use to diagnose performance issues or find unexpected bright spots that can be grown in other areas. Focus on the data your systems are gathering and use them to gauge the health of your practice and better serve clients.
While analytics can create insights, it can lead to false assumptions and poor decisions in client representation. This is a walk through on how misused tools, confirmation bias, and general misunderstandings can be applied to data to take a practice – or case – off course.