speaker-info

Dana DiTomaso

Kick Point

Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

My Sessions

Power Tools: Boost Your Marketing with Online Ads, Tools, and Experts

Columbus GH

What are all the things you might consider investing in? Google Ads, Paid Social Ads (paid Facebook campaigns, LinkedIn advertising), getting help (aka how to choose marketing vendors), marketing technology software.

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Measure Your Success: Marketing Accountability

Columbus GH

Is any of this working? How do we measure marketing investments? Google Analytics, Goal Conversions, Conversion Rate Optimization, ROI, ROAS, Cost per client, CRM, etc.

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