Conrad Saam


After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Conrad had seen how attorneys were being led astray (and sometimes straight up lied to) by their marketing agencies. Mockingbird was his answer, founded on the principles of transparency and ownership.

Conrad is the author of Own the Map, an attorney’s guide to ranking in local search. He is a Google Small Business Advisor and has held positions for various ABA’s Practice Management marketing committees.

Conrad is not afraid to stand against shady legal marketers. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.

My Sessions

Marketing Measurement Workshop

Workshop: Measurement (Analytics, UTM Parameters, Goals, Dashboards, Closing the Loop)