After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
How attorneys can identify partners to expand their audience. We’ll discuss podcasting, event sponsoring, review acquisition, and other ways lawyers can maximize their involvement in marketing while scaling with partners.
Positioning for law firms can and should go well beyond gavels and the scales of justice. During this session we cover tenets of branding and positioning and highlight Ruky’s firm which, as a black woman, pushes into the anti-stereotype of the Trademark Attorney, leading her the ultimate tagline: “I am What a Trademark Attorney Looks […]