Annette Choti, Esq.

Law Quill

Annette Choti, Esq. has over twenty years of combined legal and digital marketing experience. She founded Law Quill, a full-service digital marketing agency for law firms and businesses in the United States and Canada.

Annette is a sought-after CLE and keynote speaker for Bar Associations and legal events throughout North America. She creates and hosts the Legal Marketing Lounge podcast, and is the author of the bestselling book, Click Magnet: The Ultimate Digital Marketing Guide For Law Firms. Annette used to do theatre and professional comedy, which is not so far from the law, if we are all being honest.

My Sessions

Avoiding Ethics Violations In Your Digital Marketing Strategy

Most states explicitly indicate that online marketing is a form of advertisement for law firms and therefore must comply with ethics rules. Learn how to avoid all types of ethics violations in your social media content and throughout your law firm’s website.


Creating Content That Earns Clients

Creating content for your website and social media showcases your expertise, authority, and trustworthiness. Through this valuable content, your law firm positions itself as the primary and ultimate resource that helps answer legal questions. Learn how to effectively increase your law firm’s digital footprint and online presence and ultimately convert potential clients to actual ones.digital […]