Allen Rodriguez


Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 20 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business and marketing strategies. Allen is a valued speaker on the topics of access to justice, innovation in law, law marketing, and legal services product development. He has provided consulting and marketing services for companies such as McKinsey & Co., Coleman Research Group, LexisNexis, and Littler.

Prior to founding ONE400, Allen was the Director of Attorney Services at LegalZoom. While there, his work contributed to a substantial portion of overall revenue at the company and helped LegalZoom move from a provider of “do-it-yourself” legal services to a comprehensive legal solutions provider, incorporating attorney-fulfilled work across all U.S. jurisdictions. Allen’s immersion in the legal industry began running operations at the Los Angeles County Bar Association’s Lawyer Referral Service. While there, his marketing knowledge, operational improvements, and leadership helped generate millions of dollars in revenue for the association.

Allen studied English Literature at California State University Los Angeles and is a United States Army veteran.

My Sessions

Interpreting Data to Drive Decision-Making

Grand CD North

Your knowledge is valuable and how you store and reference it is an untapped opportunity to grow your practice and delight your clients. Learn the tools and resources you can implement in the next 90 days to create and execute a knowledge growth plan for your practice.


The Untapped Opportunity: Rethinking Access to Justice to Grow Your Business

Grand GI

Our profession has traditionally served low-income clients with pro bono services or through the creation of non-profit organizations. This session will challenge your thinking and flip the script, enabling youo to see new ways to serve this core group of clients. We will look at scalable solutions and services to meet their needs and help […]