Generative Artificial Intelligence is advancing at unprecedented speed. Every day a new tool emerges to make legal research, legal writing, and other law practice functions more efficient. But internal efficiencies are only part of the story — generative AI also holds great potential to facilitate and streamline the development of new consumer-facing products and services. This session will explore one facet of generative AI – it’s potential to create consumer-facing content that can amplify legal services delivery and expand an attorney’s reach and impact.