Traci Ray, Esq.

Barran Liebman LLP

Traci Ray is the Executive Director at Barran Liebman LLP where she guides the firm’s management, marketing, attorney development and administration. She oversees the firm’s speaking engagements and coordinates all firm events and seminars, including Portland’s largest, award-winning Annual Employment, Labor, Benefits & Higher Education Law Seminar. Additionally, Traci manages the firm’s community involvement, public relations, charitable giving, brand awareness, and advertising. She also supports the business goals of Barran Liebman LLP’s highly-regarded practices areas with strategic planning and effective communication. During Traci’s tenure with Barran Liebman LLP, the firm has been continuously ranked #1 in Labor & Employment Law Firms in Oregon by Chambers & Partners USA, and was also honored with a 2016 Chambers Diversity Award for being named as one of the top six law firms in America in the “Most Pioneering Firm for Female Lawyers” category. Additionally, the firm has earned recognition from the Portland Business Journal as a Top Ten Philanthropic Company in Oregon since 2013 and was honored with a 2016 Innovation Award, and has been awarded the Oregon State Bar Pro Bono Award in 2012, 2014 and 2017. The firm is proud to be selected as one of the 100 Best Companies to Work for in Oregon since 2010, with the #1 Ranking in 2013 & 2015, the #2 Ranking in 2014, and the #3 Ranking in 2016.

My Sessions

Effective Feedback: Giving and Getting

Columbus KL

Ongoing feedback – both positive and constructive – is the key to performance improvement, yet many of us are not giving and getting feedback as regularly as we should. In this session, you’ll learn how to give feedback in a way that inspires your team, and learn how to ask for feedback to become a […]

Beyond the Tech

Lawyers and Leads: How to Effectively Develop Business

Columbus IJ

Most attorneys cringe at the word “sales,” but let’s face it – to be successful at business development, you need to understand how to sell your services. In this session we’ll discuss capturing, tracking, and following up with “leads” in the digital age. You’ll learn how to use chatbots, text messaging, lead buys, automation and […]

Promoting Your Practice