When people discover what they are destined to do, they thrive. Kellye Gordon has found her passion in her work at VF Corporation. Trained as a lawyer, she serves as Vice President, Ethics and Compliance, where she designs creative ways to help VF’s more than 50,000 employees understand how to follow complex compliance requirements while living their values in their everyday work. Kellye’s focus on using data and principles of behavioral psychology to drive company-wide initiatives has led to increased associate engagement, more targeted training and improved compliance results. Since 2017, less than four years after Kellye launched VF’s Ethics and Compliance Program, the company has been recognized by the Ethisphere Institute as a World’s Most Ethical Companies® honoree four years in a row. Prior to working at VF, Kellye lived in Johannesburg, South Africa, leading the Africa legal department of a global engine manufacturer and spending time promoting HIV awareness among women. Kellye is Executive Sponsor for VF’s women’s employee resource group, WOVEN, and an adjunct professor at Wake Forest University School of Law. She lives in Denver, Colorado, where VF is headquartered.