Brooke Moore


Brooke is a lawyer innovator and advocate for the utilization of technology to provide personalized, convenient, and affordable alternative legal solutions. In 2015 she founded MyVirtual.Lawyer (https://www.myvirtual.lawyer ), an online only law firm providing flat fee and subscription based limited scope services to self-represented litigants, individuals, and small businesses, primarily in the areas of family, estate and business law.

After establishing the MVL brand in Arkansas she co-founded MVL Licensing, an LLC providing attorneys in other jurisdictions the opportunity to leverage the MVL brand, systems, and processes to implement limited scope, virtual components into their firms. Her mission is to make legal help available and affordable for everyone, to offer a sustainable law firm model that helps entrepreneurial lawyers succeed, and to provide opportunities for forward thinkers, lady lawyers, and military spouse attorneys nationwide.

Brooke has worked on the Arkansas Access to Justice Commission’s task force on limited scope representation to advance practical and ethical initiatives that allow attorneys to better serve the needs of today’s legal consumers. Her extensive involvement with the Arkansas Bar Association includes: a three year term with the Young Lawyers Executive Council; Communications Committee Chair; and three years as Editor-In-Chief of the YLS In Brief newsletter, being awarded first place for the American Bar Association’s YLS Newsletter for two consecutive years. She is a 2013 graduate of the Arkansas Bar Association Leadership Academy and the 2015 recipient of the Judith Ryan Gray Outstanding Young Lawyer Award.

Brooke participated in the 2015-16 Law Practice Division fellowship program with the American Bar Association and currently serves as a member of the Legal Technology Resource Center committee.  She is a 2017 American Bar Association Women in Legal Tech honoree, Feedspot ranked her blog among the top 100 divorce blogs in the nation, and she is a 2017 Fastcase 50 Award recipient.

She is a nationally recognized speaker and writer on topics related to limited scope representation, virtual lawyering, alternative fees, and legal technology.

My Sessions

Free Your Mind: The Flexible Law Firm

Columbus IJ

The consumption of legal services is changing at lightning speed. You can remain competitive by thinking differently. Consider rethinking the 9-5 office practice and learn from legal services models as diverse as virtual offices, locations in Walmart or making house calls. Consider options to meet the needs of your community and that can help close […]

Solo/Small Firm

Reconsidering the Billable Hour

Columbus CD

Commercial and consumer clients have spoken against the billable hour by taking on more work in house or using an automated online legal service. There are many pricing options including flat fees, unbundled services, subscriptions and blended fees but the challenge is to stay profitable. Are you even offering the right services for your firm’s […]

Future Proof