Brooke Moore


Brooke is a lawyer innovator advocating for the utilization of technology to provide personalized, convenient, and affordable alternative legal solutions. In 2015 she founded MyVirtual.Lawyer, a multi-jurisdictional, online law firm providing flat fee & subscription based limited scope services to self-represented litigants, individuals, and small businesses.

In 2018 she co-founded MVL Licensing LLC, providing attorneys the opportunity to leverage the MVL brand, systems, and processes. Her mission is to make legal help available & affordable for everyone, to offer a sustainable law firm model that helps entrepreneurial lawyers succeed, & to provide opportunities and support for forward thinkers, lady lawyers, & military spouse attorneys.

Brooke has worked on the Arkansas Access to Justice Commission’s task force on limited scope representation to advance practical and ethical initiatives that allow attorneys to better serve the needs of today’s legal consumers. She is a 2013 graduate of the Arkansas Bar Leadership Academy & the 2015 recipient of the Judith Ryan Gray Outstanding Young Lawyer Award.

She was an ABA Law Practice Division fellow & serves as a member of the LTRC committee. She’s a 2017 ABA Women in Legal Tech honoree, Feedspot ranked her divorce blog among the top 100 in the nation, & she’s a 2017 Fastcase 50 Winner.

She is a nationally recognized speaker and a writer on topics related to limited scope representation, virtual lawyering, and legal tech.

My Sessions

Free Your Mind: The Flexible Law Firm

Columbus IJ

The consumption of legal services is changing at lightning speed. You can remain competitive by thinking differently. Consider rethinking the 9-5 office practice and learn from legal services models as diverse as virtual offices, locations in Walmart or making house calls. Consider options to meet the needs of your community and that can help close […]

Solo/Small Firm

Reconsidering the Billable Hour

Columbus CD

Commercial and consumer clients have spoken against the billable hour by taking on more work in house or using an automated online legal service. There are many pricing options including flat fees, unbundled services, subscriptions and blended fees but the challenge is to stay profitable. Are you even offering the right services for your firm’s […]

Future Proof