How to Use Branding to Maintain A Diverse Legal Workforce and Eliminate Bias, In Any Economic Environment

Our personal brands make us unique as lawyers, but they may create an environment where conflict reigns and diversity is lacking. In this interactive session, explore the connection between diversified legal environments that actively seek to eliminate bias and attorney-client/attorney-attorney relationships; how you can have a corporate legal culture that mitigates business risk AND still drives creativity and innovation; how you can maintain a diverse law firm and utilize this diversity to grow, hire and manage employees; and the Five “Cs” of brand management to achieve, and cultivate, diversity in your law firm environment and in attorney-client relationships.

Marketing