Legal Marketing Trends: Where Should You Spend Your Marketing Resources?

Grand K

Every year, the ABA Legal Technology Resource Center conducts a legal technology survey of lawyers across the country, and one of the areas explored in the survey is the technology lawyers use in marketing their practices. What trends were revealed by the 2022 Legal Technology Survey? How are lawyers using technology to market their practices today? What opportunities can lawyers take advantage of to improve their marketing in 2023?

This session will discuss the results of the 2022 Legal Technology Survey on websites and marketing and show lawyers and law firms where they can take action to use technology to improve their marketing and business development efforts.