Social networking sites are excellent avenues for lawyers to reach potential new clients but all social networks are not created equal. Different sites prefer different types of content. For example, images, text links, and video are given more importance at some sites. Attendees will learn to create the best possible content and use some of the new site-specific tools for each of the most popular social media sites to boost their content and reach more people.
Law2sm, LLC, Duluth, GA
Deborah Gonzalez, Esq. is the founder of Law2sm, LLC, a legal consulting firm focusing on helping its clients navigate the legal issues relating to the new digital and social media world. Clients range from small legal firms to Fortune 500 in regulated industries. Deborah graduated from New York Law School and built a successful boutique practice in New York City, focusing on the arts, music and entertainment scene. In 2007, Deborah relocated to Georgia where the University System of Georgia employed her. In 2008 she was granted reciprocity to practice law in Georgia. She launched Law2sm in August of 2011. Deborah serves as the Chair for ICLE's Social Media & Law Annual Program. She has been especially busy these past few months speaking to and assisting those in the legal profession to stay updated and informed regarding how social media affects client businesses and personal lives in specific, and the legal profession in general. Deborah is the author of the Butterworth-Heinenman book Managing Online Risk: Apps, Mobile, and Social Media Security to be published in Fall 2014.
State Bar of Michigan, Lansing, MI
As the Communications Specialist for the State Bar of Michigan, Samantha Meinke created and manages a social media strategy that has made her bar association a leader at building and initiating action within its online communities. In demand as a speaker and consultant, she advises attorneys and legal entities on how to maximize their online impact. She began her career by reaching target audiences and markets as a newspaper and custom publications reporter, blogger, and a social media marketing pioneer.
Legal Ease Consulting, Inc.
Allison C. Shields is the President of Legal Ease Consulting, Inc., which offers coaching and consulting services for lawyers and law firms in the areas of practice management, marketing, social media, business development, productivity, and client service. A former practicing lawyer and law firm manager, Allison understands the law firm environment and the daily pressures faced by lawyers trying to manage and build their business while practicing law and successfully serving their clients.
Allison is the co-author of two books by the ABA Law Practice Division: LinkedIn in One Hour for Lawyers, the Second Edition of which was released in October 2013, and Facebook in One Hour for Lawyers, and she is currently working on a new book on productivity for lawyers. Allison lectures frequently on practice management, marketing and social media topics for bar associations, law firms and legal organizations, and writes articles for several legal publications, both online and in print, including Law Practice Today, Law Practice Magazine, Law Technology Today, Slaw.ca, TechnoLawyer and others, as well as on her blog, LegalEaseConsulting.com and website, LawyerMeltdown.com. Contact Allison at Allison@LegalEaseConsulting.com.