Advising Clients on Creating Social Media Policies
Social Media Track (Intermediate)
Thursday, March 27, 2014, 2:00pm-3:00pm

Employees in every industry participate in social media. Employers must create policies to insure that activity does not effect their companies. When creating these policies, employers must consider numerous federal laws, regulations and privacy issues; and how to deal with activity on personal devices that employees bring into the workplace. This program will go beyond the basics of "you need a social media policy" to help you tailor your client's policies to specific constituencies and emerging technologies.

Speakers:

Deborah Gonzalez

Law2sm, LLC, Duluth, GA

Deborah Gonzalez, Esq. is the founder of Law2sm, LLC, a legal consulting firm focusing on helping its clients navigate the legal issues relating to the new digital and social media world. Clients range from small legal firms to Fortune 500 in regulated industries. Deborah graduated from New York Law School and built a successful boutique practice in New York City, focusing on the arts, music and entertainment scene. In 2007, Deborah relocated to Georgia where the University System of Georgia employed her. In 2008 she was granted reciprocity to practice law in Georgia. She launched Law2sm in August of 2011. Deborah serves as the Chair for ICLE's Social Media & Law Annual Program. She has been especially busy these past few months speaking to and assisting those in the legal profession to stay updated and informed regarding how social media affects client businesses and personal lives in specific, and the legal profession in general. Deborah is the author of the Butterworth-Heinenman book Managing Online Risk: Apps, Mobile, and Social Media Security to be published in Fall 2014.


Brian D. Wassom

Honigman Miller Schwartz and Cohn LLP, Bloomfield Hills, MI

Brian litigates disputes and counsels clients concerning copyright, trademark, publicity rights, and related intellectual property, advertising and media-related issues. In particular, Brian focuses his practice on social media and other emerging forms of digital communication. He has several years' experience assisting media companies in exercising their freedom of the press, obtaining access to information, and defending claims of defamation, invasion of privacy, and eavesdropping.

Brian chairs his firm1s Social, Mobile and Emerging Media group. He authors a popular blog and treatise on this topic called Wassam on Social Media Law, as well as Augmented Legality(R}, which examines the law governing augmented reality technologies. Brian presents regularly to industry groups, legal education seminars, and conferences across the country.

His next book on these topics is Augmented Reality Law, Privacy and Ethics, to be published in 2014 by Elsevier.