Lawyers and Leads: How to Effectively Develop Business

Most attorneys cringe at the word “sales,” but let’s face it – to be successful at business development, you need to understand how to sell your services. In this session we’ll discuss capturing, tracking, and following up with “leads” in the digital age. You’ll learn how to use chatbots, text messaging, lead buys, automation and more to help you to ethically close the deal with new clients.

Promoting Your Practice